Heka Dental’s cookie policy

Last updated: 2018-05-01
Version 1.0

This cookie policy applies to current websites owned by Heka Dental A/S.

When you visit Heka Dental websites, data is stored on your terminal device in the form of a cookie. Cookies are small files saved on your terminal device that store certain settings and data to exchange with our web pages via your browser.

For example, cookies enable us to customise a web page to better match your interests or store your password so you do not need to enter it every time. As a general rule, we never collect personal data via cookies, unless you have given your express consent for us to do so.

If you do not wish our website to recognise your device you should configure your browser to delete all cookies from your device, to block all cookies or to issue a warning before storing cookies.

You can find brief instructions on how to do this below.

Please note that certain functions on our website may not function or may function improperly without cookies.

Types of cookies

Cookies can be divided into four categories depending on their function and purpose: absolutely necessary cookies, performance cookies, functional cookies and marketing cookies.

Absolutely necessary cookies

are necessary for you to navigate Heka Dental’s websites and operate basic website functions.

Performance cookies

collect information on the use of our websites, including, for example, the internet browsers and operating systems used, domain names of websites you visited previously, number of visits, average duration of visits and pages that were checked.

These cookies do not store information that allow personal identification of the user. The data collected using these cookies is aggregated and therefore anonymous. Performance cookies work by improving the user friendliness of a website and thereby improving user experience. You can block the use of such cookies by creating a search exclusion (see “administration of cookies” below).

Functional cookies

activate a website to save data that a user has entered (e.g. user ID, language choice or user location) to offer improved, personalised functions to the user. Functional cookies are also used to activate requested features such as video replay and to make a user’s choice to block or deactivate certain functions (e.g. web analysis) permanent (“opt-out cookies”).

Administrative cookies:

Note: The cookies mentioned will not necessarily all be used when you visit our website.

Performance cookies: Adobe Analytics

We use Adobe Analytics on our website to improve the website and/or to detect errors. To this end, Adobe Analytics saves and analyses anonymously various types of data, including the visited websites’ metadata, websites that link to Heka Dental, the time of the visit and the browser used.

Click here to block Adobe Analytics from aggregating and analysing the collected data from your visit to this website. By doing this you will create a so-called exclusion cookie in your browser. This contains no personal data but makes it technically possible for Adobe Analytics to recognise your preference permanently.

If you delete this exclusion cookie or if you change device or browser, you will need to create the exclusion cookie once again. Cookies for marketing purposes.

If you wish to block cookies that are used to collect data by Google Analytics, you can do so via the following link: http://tools.google.com/dlpage/gaoptout

Cookies for marketing purposes

May be used to provide content that is specially tailored to the user’s interests. To this end, anonymised data from your previous visits to our website is analysed.

If you do not want this, you can create a so-called exclusion cookie in your browser. This contains no personal data but makes it technically possible for the system we use/Heka Dental to recognise your preferences. Preference permanent.

Cookies for marketing purposes are used to offer more relevant content to users, based on their specific interests. They are also used to limit the display frequency of adverts and to measure and check the effectiveness of advertising campaigns. They register if users have visited a website or not and which content was used. This data may also be shared with third parties, for example, authorised Heka Dental dealers. These cookies are often linked to functions on third party websites. You can block the use of such cookies by creating an opt-out cookie (see “administration of cookies” below).


We may permit external partners to place cookies and/or pixels on our websites that collect data on use-based online advertising; this is also termed “targeting”.

To this end we and/or our partners collect and store anonymised data on our website. The cookie stored on your computer collects data on your activities on the websites you have visited (e.g. surfing behaviour, webpages visited, advertising clicks etc.). Based on this data, profiles are generated which cannot be used for personal identification, which means you as user cannot be personally identified. In particular, the IP address you use is not saved.

After which the computer you use is identified for advertising purposes and is assigned to a target group. This data makes it possible to display ads that are more relevant for you on other suppliers’ websites.

You can always block any future collection and storage of data by creating a search exclusion.

How can I deactivate cookies?

In the following section you will find a list of links that contain detailed information on the deactivation of cookies in the most commonly used browsers.

Mozilla Firefox
Internet Explorer
Google Chrome


Heka Dental uses a.o. Facebook for certain forms of marketing. This implies that we can place Facebook pixels or SDKs on our website for the collection, sharing and use of customer data, which includes at least:

Pixels that allow third parties, including Facebook, may use cookies, webbeacons, and other storage technologies to collect or receive information from websites and elsewhere on the web and use this information to provide measurement services and targeting ads.

You can opt out of collecting data for targeted ads

You are entitled to opt out of collecting data for targeted ads. On the following pages, you can find further information and find mechanisms to execute your choice: http://www.aboutads.info/choices and http://www.youronlinechoices.eu.

If you have any further questions on our Cookie Policy, you can contact us at info@heka-dental.dk and send us your questions and suggestions.

This cookie policy is regularly updated. You will find the date of the most recent update at the top of this page.

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